
Ulrike Bahr-Gedalia
Curriculum Vitae
Languages:
German, English, French, Spanish, Hebrew, Dutch
Key Skills:
- International market analyses, business development and strategic alliances.
- Customer management, recruitment and motivation.
- Excellent presentation, teaching and communication skills.
- Mastering multi-task environments combined with strong organizational, logistical and creative abilities.
- Strategic thinker with great attention to accuracy and detail; leadership qualities.
- Enthusiastic learner and self-starter; easily adaptable to new assignments and environments.
- Excellent budget management and allocation (2 Mio. US$).
Current Employment:
Self Employed (Canada) 03/2002 - present
Private German Tutor; Business IT Consultant
- Preparing clients for international studies, research, visits and work in German speaking countries.
- Providing IT consultancy and language training to local, national and international companies to penetrate the European Market.
- Establishing a solid customer base, as well as a competitive product and company presence.
- Offering inter-cultural communication and inter-cultural training to all clients in combination with IT consultancy or language training.
- Managing company projects such as market research, marketing communications, customer service and business development.
Professional Experience/High-Tech Industry:
IBOT, INC. (Israel) 04/2001 - 08/2001
Director of Marketing and Strategic Alliances, Europe
- Recruitment of strategic partners to enable combined product offering in Europe.
- Manage high quality lead generation, and develop business plans.
- Build up completely new customer base and penetrate new markets.
- Partner, customer, trade-show visits abroad providing product presentation.
- Revamping web site, developing sales and marketing collateral/presentations.
- Identify European PR agency and European events for final product launch.
- Manage research organisations and undertake research projects to gain competitive edge.
COMMTOUCH SOFTWARE LTD. (Israel) 08/2000 - 04/2001
Senior Marketing Manager, Europe
- Manage and drive all identified marketing projects in liaison with European Sales, Business Development, PR, Corporate Communications.
- Responsible for quarterly marketing plan and budget allocation per activity/per country.
- Identify and implement strategic marketing projects; provide competitive analyses.
- Manage specific channel marketing activities for appointed partners.
- Write marketing documentation for various audiences; localize respective collateral (8 languages); manage external agencies and suppliers.
- Supervise all activities of the Marcoms Manager for Europe, such as trade-shows, events, speaking opportunities, offline/online advertising, PR.
- Work and manage independently without any supervision/European Management.
COMPAQ COMPUTER, GmbH (Germany) 03/1997 - 01/1999
Service Marketing Communications Manager, EMEA
- Introducing a completely new role at Compaq Computer for EMEA.
- Establishing the first ever Service Marketing Team and Service Marketing Tools (collateral, presentations) externally and internally for EMEA .
- In charge of developing coherent service marketing branding, strategies, messages and service marketing material.
- Close contact with Marcoms in U.S. to achieve global consistence.
- Manage major market research projects (Gartner Group).
- Develop yearly Service Marcoms plans for central and local implementation.
- Handle large budgets (2 Mio. US $).
MADGE NETWORKS LTD. (UK) 06/1996 - 02/1997
Market Development Manager, Eastern Europe & Middle East
- Responsible for the increase of company's market share and demand creation in terms of company and product awareness.
- Manage and identify suitable channel partners abroad.
- Liaison with sales in respective regional offices to meet customer needs.
- Analyze, establish and maintain new business opportunities.
- In charge of advertising, PR activities, exhibitions and product launches.
- Arrange and organize reseller/end-user seminars, and product training.
INTEL CORPORATION LTD. (UK) 05/1995 - 06/1996
Channel Marketing Manager, EMEA
- Responsible for designing, implementing and managing complex sales and marketing promotions for Intel's channel (branded products range).
- Pre-campaign research to ensure optimal results.
- Communicating new channel programs to product marketing, legal department, telemarketing and regional sales offices.
- Localizing programs and documentation into 8 languages.
- Visiting distributors and resellers regularly to ensure all their needs are covered; manage spiff-days and product training for channel partners.
- Organizing pan-European sales conferences to provide the channel with product training and updates on channel marketing programs.
INTEL CORPORATION LTD. (Israel) 03/1994 - 04/1995
Sales Manager, Europe
- Recruiting own customer base, thereby establishing German, French and Eastern European market.
- Responsible for growth of respective unique software product (application management tool).
- Management and support of appointed distributors and corporate accounts.
- Selling and promoting software product either via tele-sales (cold calls), direct visits of distributors, end-user accounts or international trade show participation.
- Transferring to the UK office as the result of a promotion.
RAD DATA COMMUNICATIONS LTD. (Israel) 09/1993 - 03/1994
Marketing Executive, International
- Supporting world-wide growth of wide range of hardware products.
- Assisting in the establishment of new subsidiary in Hong Kong.
- Managing and supporting appointed distributors worldwide.
- Providing channel with technical support, new product releases and product updates.
- Liaison with product marketing, marketing communication and technical unit for product updates, pricing and marketing material.
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